About

Because, we believe it's important to love the partners you work with.

We are…

A purpose-drive team of brand strategy experts ready to roll-up our sleeves and help you chart a path to brand success.

We have decades of experience helping brands like yours standout and sell through smart, sustainable brand and marketing strategy.

You are…

A purpose-driven brand who believes your service or product can change lives (for the better, of course), but you need a little help getting in front of the audiences that matter most

You want to understand your customers, build brand equity, reach more people, and convert more sales.

Our shared values…

Always Add Value

Do Good Work

Be a Good Human

We show up ready to serve. We focus on feelings and transformations over features. And, we strive to simplify the complex. Everything we do is intentional and with the goal of empowering positive change - on our team, on our brand, on our customers, and on society.

We believe good work starts with research, allowing us to minimize assumptions, reduce risk, and increase chances for success. We have the ability to zoom in on the details that matter without losing sight of the big picture (which also matters). Lastly, we commit to progress over perfection because we know that success is the sum of small, strategic shifts in the right direction over time.

The best brands empower individuals to live their best lives. The best relationships do, too. We respect each other’s point of view. We communicate early and often. We empower each other to be thoughtful in our work. And, at the end of the day, we truly believe that together, we can do more.

Leadership

Natalie Collins

Natalie Collins joined the growthminded team in 2022, bringing with her over 15 years of brand-building experience. As account lead for agencies such as Keiler & Company, Cashman + Katz, and Tailwind, Natalie has partnered with businesses big and small and across every industry to develop and implement effective and efficient strategies to meet their business goals. When she’s not partnering with your team to drive growth, she enjoys spending time with her husband and two children. She also loves a good DIY home project, experimenting in the kitchen, and is an active member of her local church community.

Principal Account Manager

Courtney Henry

Since 2020, Courtney has led the growthminded team in helpling brands big and small create meaningful and profitable relationships with their MVCs. Prior to founding growthminded, Courtney spent over 14 years in leadership positions at Hill Holliday, Tailwind, and Boston University’s in-house creative agency, helping brands like Bank of America, Disney, NFL, JPMorgan Chase, Cigna, Planet Fitness, Liberty Mutual, Macy’s, ALDI, and American Cancer Society develop a loyal following and drive loads of sales. When she’s not helping her clients reach big, bold business goals, Courtney can be found spending time with her husband and two sons, slaying a Peloton workout, competing in Irish Dance competitions, reading a personal development book (because, #growthminded), or enjoying time at the beach.