About

Because the best strategies come from the best partnerships

We are…

Strategic partners who start with "why" before we get to "how." We believe the best marketing decisions come from the best insights, which is why we deeply understand your customers and the competitive landscape they navigate.

We've spent decades helping businesses like yours discover their competitive edge and turn it into sustainable growth.

You are…

An established business that's ready to think bigger. You know your business can make a real impact, but marketing feels like throwing spaghetti at the wall. You're ready for an approach that's grounded in strategy, not just tactics.

You want clarity on who your customers really are, confidence in your market position, and a strategy that actually moves the needle.

Our shared values…

Always Add Value

Do Good Work

Be a Good Human

We show up ready to serve. We focus on insights and outcomes over tactics and features. And, we strive to simplify the complex. Everything we do is intentional and with the goal of empowering positive change - on our team, on our brand, on our customers, and on society.

We believe good work starts with research, allowing us to minimize assumptions, reduce risk, and increase chances for success. We have the ability to zoom in on the details that matter without losing sight of the big picture (which also matters). Lastly, we commit to progress over perfection because we know that success is the sum of small, strategic shifts in the right direction over time.

The best brands empower individuals to live their best lives. The best relationships do, too. We respect each other’s point of view. We communicate early and often. We empower each other to be thoughtful in our work. And, at the end of the day, we truly believe that together, we can do more.

Leadership

Courtney Henry

Since 2020, Courtney has led the growthminded team in helpling brands big and small create meaningful and profitable relationships with their MVCs. Prior to founding growthminded, Courtney spent over 14 years in leadership positions at Hill Holliday, Tailwind, and Boston University’s in-house creative agency, helping brands like Bank of America, Disney, NFL, JPMorgan Chase, Cigna, Planet Fitness, Liberty Mutual, Macy’s, ALDI, and American Cancer Society develop a loyal following and drive loads of sales. When she’s not helping her clients reach big, bold business goals, Courtney can be found spending time with her husband and two sons, slaying a Peloton workout, competing in Irish Dance competitions, reading a personal development book (because, #growthminded), or enjoying time at the beach.