Brand messaging
Audience personas
BRAND STRATEGY
Clarify who you are, who needs to know, and why they should care with a brand strategy that creates an energetic, emotional connection - and, that converts:
Brand naming
Brand positioning
Brand architecture
RESEARCH & INSIGHTS
Discover your customers’ needs and what whitespace you can own with research and insights that set the stage for smart, sustainable brand growth:
Customer interviews
Customer surveys
Focus groups
Competitive analysis
MARKETING STRATEGY
Learn where, when, and how to get in front of your target audience - and, in a way that maximizes your time and budget:
Marketing mix analysis
Customer journey mapping
Go-to-market strategies
Brand mission, vision, and values
Marketing mix analysis
Channel & tactic
recommendations
Our approach
Discover: Stop guessing and start getting the insights that drive smart strategic decisions
Market: Meet the right customers, at the right time, in the right place
Message: Create messaging that truly resonates with and converts your customers
Position: Define what makes you different and claim your unique space in the market
Rebrand and build our business with focus and confidence
“Growthminded doing the primary and secondary research was really fantastic. They developed a strong brand narrative for Stepwise and we’re able to rebrand and build our business with focus and confidence.”
Success story
Luke Fraser
CEO of Stepwise Innovation
