Brand messaging
Audience personas
BRAND STRATEGY
Clarify who you are, who needs to know, and why they should care with a brand strategy that creates an energetic, emotional connection - and, that converts:
Brand naming
Focus groups
Brand positioning
Brand architecture
RESEARCH & INSIGHTS
Discover your customers’ needs and what whitespace you can own with research and insights that set the stage for smart, sustainable brand growth:
Customer interviews
Focus groups
Customer surveys
Customer journey mapping
Focus groups
Competitive analysis
CONTENT DEVELOPMENT
Craft content and copy that resonates with your customers - so much so, they can’t help but take note and take action:
Website copy
Focus groups
Content planning
Thought leadership content
Sales page copy
Email copy
Ad copy
Communications calendars
Measurement & optimization strategies
MARKETING STRATEGY
Learn where, when, and how to get in front of your target audience - and, in a way that maximizes your time and budget:
Go-to-market strategies
Focus groups
Marketing mix analysis
Channel & tactic recommendations
Brand mission, vision, and values
Our approach
Marketing strategy: Focused efforts on channels and tatics that allow you to reach your audience and amplify your message.
Brand strategy: Meaningful and sustainable differentiation.
Messeging strategy: Clear, concise communications that get customers to take note and take action.
Rebrand and build our business with focus and confidence
“Growthminded doing the primary and secondary research was really fantastic. They developed a strong brand narrative for Stepwise and we’re able to rebrand and build our business with focus and confidence.”
Success story
Luke Fraser
CEO of Stepwise Innovation
