Too many growing businesses jump straight to marketing without understanding who they're talking to or what makes them different. They burn through budgets on tactics that miss the mark because they're guessing instead of knowing.
Here's what we know: 70% of purchase decisions are emotional and 95% are made subconsciously. To win, you need to understand your customers better than your competitors do.
That's why our Discover → Position → Message → Market approach starts with research to uncover the whitespace your brand can own—then positions you to claim that opportunity and convert.
The framework is proven, but executing it right takes expertise - and that's where we come in.
We have decades of experience helping brands around the world and across every category reach the right people at the right time with the right message.
Every recommendation we make is rooted in one goal: getting your customers to try you, love you, renew with you, and refer you - while making it harder for competitors to replicate your success
We go straight to the source to uncover insights that drive impact - no guessing, no spinning wheels, no wasting your time, energy, or money on tactics that miss the mark
Our systematic approach ensures every marketing dollar works harder by starting with the competitive insights that actually matter - not generic best practices that everyone else is using
“growthminded is a team you’ll want to work with again and again. They quickly understood what we wanted to achieve and proposed an action plan that made sense for our early stage startup. We came away clearer and more strategic than ever before.”
Anna Fitzgerald
Director at Edify