Marketing has never actually been about you, your preferences, your creative, your instincts about what will work. It has always been about your customer: what they need, how they feel, where they are in their relationship with your brand, and what would genuinely help them take the next step.
Most marketing struggles don't come from doing too little. They come from doing the wrong things - chasing tactics without understanding the person on the other end, optimizing for acquisition while ignoring retention, treating the customer journey like a funnel instead of a relationship.
Here's what Courtney wants you to know: we are still selling to humans. The brands that will win aren't the ones with the most sophisticated tech stack - they're the ones who understand their customers most deeply and show up for them throughout their entire lifecycle, not just to get them in the door.
Brand Strategy
Consumer Psychology
Growth Strategy
People-First Marketing
AI & the Future of Work
Values-Driven Business
Courtney brings a rare combination of strategic depth, clarity, and approachability to her sessions. Audiences consistently describe leaving her workshops feeling seen, understood, and relieved - because they finally have a framework they'll actually use.
Courtney has delivered workshops, keynotes, and training sessions for professionals across industries - from marketing practitioners and executive teams to social entrepreneurs and higher education communicators. Her sessions range from 30 minutes to half-day workshops, and she's equally at home on a virtual stage as she is in a room.
Courtney Henry is a growth strategist, speaker, and educator who has spent her career turning marketing know-how into real business results. Since founding GrowthMinded in 2020, she has helped brands big and small build meaningful, profitable relationships with their most valuable customers, clients, and centers of influence.
Before that, 14+ years at Hill Holliday, Tailwind, and Boston University's in-house creative agency put her in the room with Bank of America, Disney, the NFL, JPMorgan Chase, Cigna, Planet Fitness, Liberty Mutual, Macy's, ALDI, and the American Cancer Society - helping each one build a loyal following and drive serious sales.
Her through-line, across every engagement, is the same: how do we make this easy, enjoyable, and effective? Because if it isn't all three, it isn't sustainable - and if it isn't sustainable, it isn't really marketing strategy. It's just noise.
She also brings that expertise beyond the client work, regularly presenting and teaching on brand, marketing, and growth strategy to audiences from emerging entrepreneurs to seasoned executives. She holds a BS in Business Administration with a concentration in Marketing from Endicott College and an MBA in Marketing from Boston University.
Years of experience in brand and marketing strategy
SVI speaker - virtual and in-person at the 30th anniversary on Cortes Island
Years in agency and corporate marketing before founding GrowthMinded
Principles that guide every engagement: easy, enjoyable, effective
Courtney Henry is a growth strategist, speaker, and educator and the founder of GrowthMinded. With 20+ years of experience - including 14+ years at Hill Holliday, Tailwind, and Boston University working with brands like Bank of America, Disney, the NFL, JPMorgan Chase, and Cigna - she helps organizations build strategies that are simpler, more human, and more effective. Courtney brings rare strategic depth and a talent for making complex things immediately actionable. She has delivered keynotes and workshops for audiences ranging from emerging entrepreneurs to seasoned executives, including two appearances at the Social Venture Institute, most recently at SVI's 30th anniversary gathering on Cortes Island, BC.
Courtney is an experienced, prep-free conversationalist on the topics that matter most to business owners and marketers. If you're a journalist, podcast host, or content creator working on stories about marketing, entrepreneurship, AI and the future of work, or values-driven business - she'd love to talk.
Marketing was never about you - it's always been about your customer - why the brands winning right now have finally figured this out, and what it actually looks like in practice
The marketing job AI is creating, not eliminating - judgment, discernment, and good taste as the new competitive advantage
Why most marketing fails at retention, not acquisition -and what to do about it
People-first marketing in an AI-powered world - the counterintuitive case for more human connection, not less, in how we sell and serve
Marketing for values-driven businesses - how to grow revenue without compromising what you stand for
Human-to-human selling in a digital world - why the brands building real relationships are the ones winning on loyalty, retention, and referrals
Working on a story, episode, or feature that could use Courtney's perspective? Send a note and let's explore it.
Looking for a speaker who brings energy, expertise, and a perspective your audience hasn't heard before? Let's talk about fit, format, and availability.